Why Use Instagram to Market Your Business

Twitter and Facebook usually grab the spotlight when it comes to using social media as a business marketing tool since these are the most well-known social media platforms with millions of users. Entrepreneurs would, of course, want to take advantage of such large following for their business. There are, however, other lesser-known social platforms that can also do a great job at promoting your business online and Instagram is one of these. Instagram offers an easy to way to grow your business and reach your audience at the same time. Here are some of the reasons why you should use Instagram for marketing your business.

• Perfect for All Kinds of Business

The first thing that comes to mind when you look at Instagram and its visual content is that it’s perfect for product-based businesses. It’s possible to post product demo videos or photos of the products you are offering. Instagram, however, is not limited to only a certain business. Service and product-based companies can also use Instagram. Depending on your creative ability, you can turn your Instagram account into a great tool to realize your goals.

• Editing Flexibility

Instagram not only allows you to upload original videos and photos. You can also edit them so that they will look more relevant to your products or services. There are filters that allow you to add various effects. You can play with lines, vignettes and colors to create a strong brand appeal without spending a lot.

• Huge Number of Active Users

Instagram has over 150 million active users. This number might be smaller compared to the number of people using Facebook and Twitter, but the most important thing to keep in mind is the time period in which Instagram has managed to attain such growth. Instagram only started in 2010, but has already gained a considerable number of following.

• Visual Appeal

Instagram allows users to share experiences and stories through visual content, a feature that continues to attract people to the social site. Customers favor visual content as it’s easier to understand, share and read instead of having to browse through pages of content. Users can put up high quality videos and photos that are related to their business on their Instagram account. This visual content can be used to tell your company’s story and establish a character for your business. You can also use it to show what really happens behind the scenes to create transparency and trust among consumers. Compared to Twitter and Facebook that tend to look more personal, Instagram has a professional feel to it. Around 70 percent of the leading brands in the world are present on Instagram. People tend to comment on, like and share brand postings on Instagram more often than on other social media sites. Overall, Instagram offers a fun way to market your business. User-generated content can be used to drive more traffic to your business, track your growth and reach more consumers. Whether you’re running a small business or a large one, using Instagram as your business marketing tool is a smart idea.

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